“As a vendor in the platform market, Devexperts has been building custom development platforms for over 18 years, and we always have our ear to the ground when it comes to what brokers are interested in adding to their platform offerings” said Conor.
Having long-focused on the creation of bespoke platforms for businesses, the company has gained insights into what brokerages really want from their platforms and noticed a disparity between what is commonly requested and what is currently available. UI design, configurability and more powerful back end solutions appear to top the lists of brokerages in the market for something new. However, the dearth of competition in the SaaS trading platform space means that most brokerages are forced to go with the usual suspects.
“We have observed that brokers in today’s market are often driven by price and familiarity as opposed to current market demand and innovation, especially when it comes to their trading platform selection. We believe this can have negative long-term implications that are all too often ignored for short-term gains” Conor explained.
This gap, between where the leading edge is, and where off-the-shelf solutions currently find themselves, is a space that Devexperts believes is ripe for disruption.